Several apps make it easy to buy and send gift cards online. Whether you’re shopping for personal use, employee rewards, or customer incentives, the five platforms below cover most of those cases.
TL;DR: ezcards.io, Runa, Omnicard, GiftFly, and Gyft each offer different strengths depending on your needs.
ezcards.io: For businesses, ezcards.io sells bulk and individual gift cards from major brands at a discount, including video games. It handles scale through API access, custom branding, and support for corporate incentives and rewards programs.
Runa: Runa helps businesses send digital value globally. It has direct API integration and a broad catalog of gift cards and prepaid products, which suits developers and platforms that need automation.
Omnicard: Omnicard focuses on physical and digital prepaid Visa and Mastercard options, often used in employee rewards and rebates. They provide co-branding options and bulk order support.
GiftFly: GiftFly helps small businesses create and sell custom digital gift cards. Businesses can personalize designs, automate delivery, and manage balances, which fits local shops and service providers.
Gyft: A consumer-focused app offering a broad range of retail gift cards. Users can buy, send, and manage gift cards easily via mobile. Gyft also supports loyalty points and Bitcoin payments.
These platforms cover personal gifting, corporate rewards, and eCommerce integration, so the best choice depends on your use case.
What are gift card apps?
Gift card apps are digital platforms that let businesses create, manage, and sell gift cards online. They simplify buying and using gift cards for customers and for the businesses issuing them.
Mobile wallets and digital payments have made gift card apps more common. Users can store, manage, and redeem their cards from a phone.
Whether you’re looking to sell customized gift cards or keep track of your balances, these apps handle both.
They also let you browse and buy gift cards from different shops in one place.
Gift card apps you should know about
When selecting a gift card app for your business, you might consider whether a full desktop platform offers more advantages than a mobile-only option.
Gift card apps are legitimate and safe, as they comply with data privacy laws. Users can have their data deleted, and it is worth checking reviews on platforms like Trustpilot to confirm an app’s credibility.
Is a desktop software app worth the investment for your level of use?
Would a mobile app that works anywhere fit you better? Which features does your reward program need?
These questions help narrow it down:
How much money does my company intend to spend on gift cards over the next quarter or year?
How many users will send gift cards through a desktop or mobile app?
Of those users, how many primarily work in the field versus in an office or from home?
How much reporting will I need for my gift card campaigns?
What sort of detailed financial reporting will my company need from the app?
Will I need the ability to offer reward cards or store credit for loyal customers?
Businesses can also use gift card apps to order gift cards for employees as rewards or incentives, with no minimums or long-term commitments.
The options below cover both desktop and mobile gift card management. Compare them against the answers above.
Earning gift cards
Many gift card apps let you earn cards rather than buy them, through playing games, taking surveys, watching videos, and shopping online.
Completing these tasks earns users points or rewards, which can be redeemed for gift cards from popular retailers. Some apps also offer cashback rewards, store credit, or other incentives for using their services. Some deliver the gift card code to your email within a moment of redemption.
Whether you want rewards from games or from everyday shopping, these gift card apps offer a way to earn free gift cards.
Maximizing earnings
A few habits raise what you earn from gift card apps. Start by trying several apps and signing up for the tasks with the highest payouts.
Second, concentrate on the tasks that earn the most points or rewards, such as games and surveys.
Third, use bonus offers, referral programs, and other promotions.
Finally, redeem your points for gift cards that offer the best value, such as those with high cashback rates or exclusive discounts.
Features of top gift card apps
Digital gift card apps in 2025 share a common set of features. You can search for, buy, and send gift cards from hundreds of brands on a phone or a desktop. Once you pick a card, you can add it to your Apple Wallet, send it by email or text, or print it.
Many gift card apps reward purchases with cash back, points, or miles you can redeem for future gifts. These apps use encryption and two-factor authentication on every transaction. They also let users verify a gift card’s authenticity, check the balance, and see order history.
Customer support is another point of comparison, with help available for questions or problems. Whether the gift is last minute or planned ahead, these apps make sending and receiving digital gift cards straightforward for both the sender and the recipient.
How group gifting works
Many gift card apps and websites support group gifts. You create the gift, set a goal amount, and invite friends, family, or colleagues to contribute from wherever they are. Contributors can pay by credit card, PayPal, or cash.
Once the group reaches the target amount, the app buys the gift card and sends it to the recipient by email, with a personalized message if you add one. That works for birthdays, holidays, and for thanking teachers, coaches, or group leaders. Many apps also send reminders and contribution updates so the organizer can see who has paid.
Adding a personal note is simple too: attach a custom message or a digital card to the gift.
Card security and protection
Security matters with digital gift cards. Established gift card apps and websites use encryption and two-factor authentication to protect purchases and personal information. Many gift cards also have identifying marks attached, such as a unique PIN or security code, to help prevent unauthorized use.
Watch for gift card scams, including phishing emails, fake websites, or fraudulent offers. Always buy gift cards from reputable sources and verify the card’s authenticity before purchasing or sharing any information. Keep your gift card code, card number, and PIN secure, and never share those details with anyone you don’t trust.
Those habits keep the convenience of digital gift cards without putting the balance at risk.
Gift card apps for desktop
A desktop gift card app handles programs of any size. Users log in to complete tasks, and the reporting is more detailed than what mobile apps offer. These apps connect you with a wide range of merchants, so you can buy from several brands in one place, then track how each campaign performed and adjust the next one.
What desktop gift card apps and platforms are available to sell customized gift cards?
If you’re looking for a desktop app, many choices are available. Gift Card Management Platforms have improved, with balance recapture and better customer support.
The merchants represented are not sponsors or affiliates of this platform. All trademarks and logos are the property of their respective owners.
1. ezcards.io
ezcards.io sells e-gift cards and video games to businesses. Delivery is instant, and the catalog covers major global brands and popular game titles.
What ezcards.io does well:
E-gift cards and game purchases are delivered within milliseconds.
The catalog spans a range of e-gift cards and digital video games from major global brands.
Pricing models are designed to support strong profit margins for businesses.
Affiliate partnerships keep expanding the catalog.
What to watch for:
KYB (Know Your Business) verification is required, which confirms legitimacy but may extend initial onboarding.
There is no native WordPress plugin, so WordPress users may need a custom integration.
The service is geared toward business buyers and may not meet the needs of casual individual consumers.
2. Runa
Runa is a digital value infrastructure company. Businesses use its tools to build embedded payouts, rewards, and incentives. Its network includes over 2,500 global and local payout options.
What Runa does well:
The brand network is extensive, so recipients have a large selection of brands to choose from.
The platform is easy to navigate when sending rewards.
It scales to businesses of all sizes, including those weighing digital rewards programs.
Runa works directly with each company’s official gift card program to ensure authenticity and trust.
What to watch for:
Approval from each brand is required before its gift cards can be offered, which can be time-consuming.
Its presence is primarily in Europe and North America, with limited availability in other regions.
The annual rewards budget starts at $12,000, which might be steep for smaller businesses.
3. Omnicard
Omnicard provides customizable prepaid and gift cards suitable for employee rewards, customer incentives, and corporate gifting.
What Omnicard does well:
The cards can carry personalized branding.
Cards can be used wherever major credit cards are accepted.
Visa gift cards are among the options.
Bulk ordering supports large orders for corporate programs.
What to watch for:
Some cards may incur activation or maintenance fees.
Physical cards may take time to ship.
Omnicard focuses more on physical cards, so digital e-gift card options are less emphasized.
4. GiftFly
GiftFly is a digital gift card platform that enables businesses to sell e-gift cards directly to customers online.
What GiftFly does well:
The cards are entirely digital, so there is no physical inventory to hold.
Businesses can easily add GiftFly to their websites or social media pages.
It allows personalized messages and designs.
What to watch for:
Businesses may incur merchant transaction fees for each gift card sold.
Brand options are limited, since GiftFly primarily supports small to medium-sized businesses with fewer large brand partnerships.
Recipients must have access to email or text messaging to receive cards.
More details are on GiftFly’s website.
5. Gyft
Gyft is a mobile and web-based platform that allows users to buy, send, and manage gift cards from various retailers.
What Gyft does well:
The retailer network is wide, with numerous popular retailers as partners.
The app has an intuitive interface for purchasing and managing gift cards.
Promotional offers occasionally include discounts or bonuses on select gift cards.
What to watch for:
Some gift cards are only valid in specific countries or regions.
Gyft operates solely with digital cards, so those preferring physical cards may be disappointed.
Users must create an account before buying or managing gift cards.
Gyft has also expanded into payment optimization, security, fraud protection, and alternative credit data options.
It also runs promotions on the digital gift cards it sells.
The merchants and brands listed are not sponsors or affiliated with Gyft. Their respective represented company owns all trademarks, logos, and other identifying marks. Apple, the Apple logo, iPhone, iPad, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. Use of these services is subject to additional terms and conditions. Users should review all terms before purchase.
What mobile gift card apps are available?
A mobile gift card app is useful when you are away from a desk. It may not report as deeply as a desktop app, but you can send a card from anywhere. These apps are available on Google Play and the Apple App Store.
Users can also earn rewards or gift cards by playing free games.
Giftcards.com
Giftcards.com is an online platform where users can purchase various gift cards from numerous retailers, including e-gift cards and physical cards.
What Giftcards.com does well:
It carries a wide range of gift cards from various brands and retailers.
Personalized messages and designs are available, especially on physical cards.
There are bulk purchasing options for businesses.
What to watch for:
Some transactions may include additional service fees.
Multiple users have reported difficulties in reaching customer support and resolving issues.
Some customers have experienced account-related issues, such as order cancellations without clear explanations.
Raise
Raise is a marketplace where users can buy and sell gift cards at discounted rates. Sellers list cards they will not use, and buyers pay below face value.
What Raise does well:
Users can purchase discounted gift cards below face value.
Individuals can sell unwanted gift cards they don’t intend to use.
A mobile app lets users manage their transactions.
What to watch for:
Inventory depends on user supply, so availability varies and specific gift cards may not always be available.
As a marketplace, Raise carries a fraud risk, since a card may turn out to be invalid or already spent.
Support is limited, and some users have reported challenges in resolving disputes or obtaining timely customer support.
CardSnacks
CardSnacks is a mobile app that enables users to send personalized digital greeting cards accompanied by gift cards from various retailers.
What CardSnacks does well:
Users can personalize digital cards with text, videos, animations, and music.
The gift card selection is wide, with gift cards from over 400 popular retailers.
The interface is straightforward for creating and sending personalized cards.
What to watch for:
Digital only, it lacks physical card options, which may not appeal to recipients preferring tangible gifts.
CardSnacks works only through its mobile app, and needing an app at all might be a barrier for less tech-savvy users.
The personalization options can take more time and effort from the sender.
Corporate clients also get send automation and personalization with text, images, and sound. The catalog comes from major retail card brands.
Ready to choose a gift card app for your business?
Is it time to add a desktop gift card management platform to your stack?
Schedule a demo of ezcards.io today to see how our API and support team can cut the time and cost of running a gift card program. You can also sign up for our free newsletter to get monthly tips on improving revenue operations and access to exclusive discounts.
